AI & Automation · WhatsApp Automation

Conversations that move customers forward.
Automatically.

Useful automation with a clear human hand-off—not a maze of canned replies.

We design journeys for enquiry response, qualification, reminders, service and re-engagement.

Before the tactics

Fast messaging becomes slow when every conversation is manual

WhatsApp feels immediate to the customer, but fragmented inboxes, missing context and unclear ownership make it difficult to scale without losing the human experience.

The same questions consume the team every day.

Customer context is trapped inside individual conversations.

Broadcasts and follow-up lack consent, segmentation or a useful next step.

One system. One accountable team.

What we build

Journey design, official integrations, CRM context and human escalation.

Conversation journeys

Entry points, menus, qualification, FAQs, reminders, status updates and escalation rules.

Platform and CRM integration

Official WhatsApp capabilities, contact records, ownership, templates and workflow triggers.

Messaging operations

Consent-aware segmentation, approved templates, monitoring and continuous journey improvement.

The business outcome

Why this matters

01

Immediate response

Customers can get the next useful answer without waiting for office hours.

02

More organised service

Context, ownership and outcomes can be recorded in the CRM.

03

Better follow-up

Approved reminders and messages can be triggered by real customer events.

Go deeperThe complete guide to WhatsApp Automation

WhatsApp Automation that connects to the rest of the business

WhatsApp automation works when it removes friction while preserving an easy path to a person. The objective is not to automate every message; it is to automate predictable steps and give teams better context.

We map the conversation, permissions, template requirements, integrations and escalation rules before building. Journeys are tested for language, edge cases and operational ownership so the system remains useful after launch.

What makes the ETX approach different?

We are a software company with growth marketing and creative capabilities. That means the campaign, website, CRM, automation and sales hand-off are designed as one system rather than separate supplier deliverables.

Every engagement starts with a commercial objective and an honest view of the customer journey. We define what must happen before the click, on the page and after the enquiry so the work can be measured against business outcomes.

No black box

How it works

  1. 1

    Diagnose

    We map the commercial goal, audience, offer, data and operational constraints before choosing tactics.

  2. 2

    Design the system

    We connect message, creative, journey, measurement and follow-up around one conversion path.

  3. 3

    Launch

    We build, QA and release with clear ownership, tracking and response plans.

  4. 4

    Improve

    We learn from real behaviour and keep improving the parts that move revenue.

Straight answers

Frequently asked questions

For scalable automation and template messaging, an official setup is generally required. We assess the appropriate route for your use case.

Yes. Clear human hand-off and ownership are part of the journey design.

Yes, where the CRM and WhatsApp provider support the required integration.

Only with the required consent and approved templates under the applicable platform and market rules. We design around those constraints.

The next step starts with a conversation

Want WhatsApp to reduce friction without becoming robotic?

We will map the journey, integrations and human hand-off before a single flow is built.