DIGITAL PROJECT BOOK / Jewellery / Ecommerce
WALDORF
Fine jewellery. A considered digital experience.
An English-language jewellery storefront that brings editorial imagery, curated collections and product discovery into one shopping experience.
01 / THE BRIEF
Let the product lead. Give the customer a clear way in.
WALDORF is a jewellery brand built around refined design and carefully crafted pieces. Its online store needs to let the jewellery tell the story while making the next step easy to find.
The storefront connects the emotional side of jewellery with the practical work of choosing a piece. Large campaign visuals establish the mood; collections, new arrivals and product information turn that interest into a clear shopping journey.
A visual first impression
Editorial campaign imagery gives the pieces context and presence. A restrained interface keeps the focus on the jewellery.
Collections with a purpose
Necklaces, earrings, bracelets and rings provide familiar entry points. Special collections offer another way to explore the brand.
A connected shopping journey
New arrivals, best sellers, product pages and the cart belong to the same storefront, with delivery and returns information close at hand.
02 / THE IDENTITY
A quiet frame for expressive pieces.
The existing WALDORF wordmark, a predominantly monochrome interface and generous space create a consistent presentation. The product photography supplies the detail and character.
03 / THE EXPERIENCE
From first impression
to a favourite piece.
Discovery, without the noise.
An English-language catalogue brings new arrivals, best sellers and curated collections together. The brand story and jewellery matching guide support customers who want more context before choosing.
The piece stays centre stage.
Product images, names and pricing give each item a clear place in the catalogue. The visual approach carries from the first campaign image into the product selection.
04 / THE WEBSITE
See the whole
experience.
